If it’s a floor, it’s a dance floor.
To celebrate the 2018 NBA Draft Class, we created the 'One and Done' T-Shirt collection for Foot Locker, playing off the controversial term for basketball players who get drafted after just one year at college. The T-shirts were on sale for just one day, so they were also ‘One and Done’. They sold out in 30 minutes.
To sell the shirts as a one time offer, we created a series of infomercials. This spot ran during the Draft Night ad break. (LiAngelo Ball was not predicted to draft. Lavar is his notoriously pushy dad.)
Lowes, show how DIY is so easy, it can transform even the toughest spaces, even the vertical space of Instagram Stories. 60+ micro video clips were uploaded, each less than a second long. Clips were so short it skipped for you.
Every time someone played Major Lazer's newest track on Spotify it generated studio time for aspiring Caribbean artists.
Unbox the Gatorade Air Jordan 1s before they are released.
The UN created a market place for words, designed to turn people's words of support into action.
Note: We presented the original concept and sold the idea into the UN, but due to prior commitments we had to pass it on to our friends at Leo Burnett.
• Raised over $700,00
• 50,000 visitors every day for the first month
Agency: Marcus & Lea's Projects
Client: The Internet
Role: Concept, Art Direction, Design
When an excited human is cumming or drumming, the face they pull is so similar that you may not be able to pick the difference.
Try your luck at
• 2.4 mill unique users within 3 weeks of launch
• 2.7 mill sessions played
• 13K people played game at the same time
• Average 1:51 play time minute
• Reached 2nd place on Reddit front page
• Written features from Noisey to Cosmopolitan Magazine
• Coined by twitter as "The best internet game ever"
Agency: Droga5 Sydney
Role: Art Director / Co Writer
Sportsbet added themselves to the high profile list man’s greatest inventions.
Director - Mike Maguire
Studies have shown that playing music to plants makes them grow taller and healthier. So, to promote MOG music streaming service we created a range of juices, made from fruit, grown the sounds of MOG.
Agency: Droga5 Sydney
CD: Andrew Fergusson
Role: Art Director & Writer
• 350,000+ YouTube video views
• MOG Subscriptions up 66%
• 80,000+ website visits
• Our apple grower is keen to continue the experiment
• FWA Site of the day
• Featured in Contagious Magazine